Case Study: Rocket Games achieves a 10–20% lift in organic installs and scales to 3M users with Sensor Tower

Rocket Games Employs Sensor Tower to Launch its Mobile Gaming Studio

Rocket Games, a mobile studio founded by former Zynga employees, needed to crack organic discovery on the App Store with limited paid user acquisition. To demystify App Store Optimization and competitive app behavior, Rocket Games partnered with Sensor Tower and used its App Intelligence product to track keywords, rankings, reviews and localization across the Casino subgenre.

Using Sensor Tower’s App Intelligence to guide daily ASO—keyword research, title optimization, autocomplete/related-search mining and a running keyword bank—Rocket Games moved multiple titles from about 400 to 600 installs per day and achieved a typical 10–20% lift when replacing poor keywords with ones that rank in the top 10. Sensor Tower became part of Rocket Games’ workflow as they scaled to publish 40+ apps played by more than three million users with minimal paid advertising.

Rocket Games

Darren Allarde

Co-Founder/General Manager