Case Study: Johnson & Johnson gains invaluable competitive social spend insights with Sensor Tower

Pathmatics Offers Johnson & Johnson Invaluable Insights Into Its Fiercest Competitors’ Social Spend

Johnson & Johnson, the global healthcare company behind brands like Tylenol, Neutrogena, and Aveeno, needed more consolidated digital insights to better understand competitors’ social media spending and Share of Voice across its consumer health portfolio. It turned to Sensor Tower’s Pathmatics competitive intelligence data to help its marketing teams monitor shifts in SOV and make smarter decisions.

Sensor Tower’s Pathmatics Connect feed was integrated into Johnson & Johnson’s Domo business intelligence dashboard, giving teams daily access to social SOV data and competitor spend insights. The solution helped save training time for a lean analytics team, improved day-to-day decision-making, and filled a key gap in their analytics workflow, delivering a major impact shortly after implementation.

Johnson & Johnson

Aleks Petkovski

Head of Marketing Science and Digital Analytics