Case Study: Machine Zone achieves No. 1 network rankings and stronger competitive ad intelligence with Sensor Tower Ad Intelligence

Machine Zone uses Sensor Tower to Power Its Competitive Intelligence

Machine Zone, a global leader in free-to-play mobile gaming (publisher of Game of War and Mobile Strike), needed to manage high-volume advertising across hundreds of networks and countries while tracking competitor creatives, networks used, and Share of Voice. To gain actionable competitive intelligence, Machine Zone engaged Sensor Tower and employed Sensor Tower’s Ad Intelligence (with App Intelligence) to monitor creative trends and ad network activity.

Sensor Tower delivered Ad Intelligence features—Creative Gallery and Top Advertisers—that let Machine Zone spot competitors’ current creatives, detect infringing or outdated assets, and benchmark Share of Voice by network. With Sensor Tower’s insights Machine Zone identified low-SoV markets, optimized campaigns, and saw measurable gains: Mobile Strike achieved No. 1 network rank on 10 of 16 ad networks, maintained top-10 SoV on most partner networks, drove a substantial increase in installs, and rose to No. 1 in the Strategy and Role Playing categories on the Apple App Store.

Machine Zone

Deepak Gupta

Chief Revenue Oicer