Case Study: UDO moves from reactive to proactive with Sensor Tower

How UDO's partnership with Sensor Tower took them from reactive to proactive

UDO is an established global gaming publisher with 250M+ downloads, but in a fast-changing mobile gaming market they struggled to make publishing and user acquisition decisions with limited visibility into competitors, market trends, and reliable benchmarks. Before working with Sensor Tower, UDO relied on fragmented public reports, manual app store tracking, and instinct, which made their approach slow and reactive.

Using Sensor Tower’s Mobile App Insights, including creative insights, store insights, market sizing, trend analysis, and competitive benchmark data, UDO gave multiple teams a shared, real-time source of intelligence. Sensor Tower helped UDO make data-driven decisions, improve market sizing, detect emerging genres earlier, and expand into regions like MENA and LATAM with more confidence, enabling more efficient resource allocation and stronger strategic planning.

UDO

Türker Karahan

Chief Executive Officer