Case Study: Thumbage achieves global user growth with Sensor Tower

How Thumbage Expanded its Global User Base with Data-Driven Marketing

Thumbage, a South Korea-based mobile game publisher, wanted to scale global user acquisition for titles like Boxing Star and Gods Raid as organic growth slowed and app store visibility became harder to maintain. The team also needed a faster way to analyze competitors and segment the RPG market for a competitive global launch, so it turned to Sensor Tower’s ASO, ad intelligence, and Game IQ tools.

Using Sensor Tower, Thumbage ran keyword and metadata experiments that increased organic downloads by over 22% on Google Play and 16.17% on the Apple App Store for Boxing Star. Sensor Tower also cut ad creative analysis time from over two weeks to two days, helping Gods Raid achieve the highest growth rate in its Squad RPG category and drive a significant increase in active users during and after its 1st-anniversary campaign.

Thumbage

Ilcheon Park

Head of Marketing