Case Study: Booyah Advertising saves time and boosts efficiency with Sensor Tower

How switching from a competitor helped Booyah, a Denver-based advertising agency, provide sound recommendations to clients without additional research

Booyah Advertising, a Denver-based agency, needed more accurate and granular competitor data to make sound client recommendations without extra research. Their previous tool created confusion around programmatic versus direct buying, DSP usage, and creative and messaging strategies; they turned to Sensor Tower’s Pathmatics Explorer to solve these issues.

Sensor Tower implemented Pathmatics Explorer with better onboarding, training, and a dedicated account manager, giving Booyah clearer advertising, programmatic, and creative insights. The switch significantly increased adoption and usage, with 15 active users, 7,906 actions taken, and 70% active business days in Explorer, while also saving time and helping the team deliver stronger client value and win more business.

Booyah Advertising

Melissa Leonas

Director Of Display