Case Study: MyTona achieves $100M net revenue and boosts user retention with Sensor Tower

How MYTONA Strategized to a $100 Million Net Revenue App

MYTONA, a global mobile game publisher best known for Seekers Notes, faced mounting competition in the Puzzle category and needed clearer context on competitors’ live‑ops cadence, creative trends, UA and retention strategies. To fill those gaps, MYTONA turned to Sensor Tower and used its Store Intelligence, App Intelligence, Ad Intelligence and Usage Intelligence products to monitor charts, app updates, ads, reviews and player behavior.

With Sensor Tower’s insights MYTONA built a holistic UA and live‑ops roadmap—tracking top apps daily, analyzing update timelines and review sentiment, reverse‑engineering competitor keywords and creatives, and monitoring sessions and drop‑offs. That data-driven approach helped MYTONA redesign an in‑game offer that increased that offer’s revenue by 80% and supported Seekers Notes in surpassing $100 million in cumulative net revenue while sustaining player engagement.

MyTona

Diana Korkina

Business Development Manager