Case Study: Mature Apps Company achieves faster user growth with Sensor Tower

How Mature Apps Are Maximizing Velocity with Mobile Partners

Mature Apps Company was facing the challenge of sustaining user acquisition and growth as their mobile apps matured and traditional channels like organic ASO and paid ads delivered diminishing returns. To reach new users and maintain momentum, they explored partnership-based growth strategies in a highly competitive global mobile market, using insights from Sensor Tower.

Sensor Tower helped highlight how Mature Apps Company could use mobile carrier, market, and device partnerships to drive installs and engagement through tactics like pre-installs, co-marketing, and exclusive content. The result was stronger download velocity and broader reach: examples in the case study included 70% of installs coming from pre-installs for one app, 661% year-over-year global download growth for Triller in a month, and over $1 billion in revenue for Pokémon GO in 2020, showing the measurable impact of these partnership-driven growth strategies.