Case Study: Kabam achieves Top-20 mobile game launch and seven-figure monthly revenue with Sensor Tower

How Kabam used Sensor Tower to Launch a Top 20 Mobile Game

Kabam, a global mobile games developer, faced the challenge of launching Shop Titans —an original hybrid Simulation/RPG with no established IP— and needed to build a new user base and differentiate in a crowded market. Kabam turned to Sensor Tower and used its App Intelligence, Store Intelligence, Ad Intelligence and Usage Intelligence products to inform positioning, ASO, keyword localization and paid creative strategy.

Sensor Tower’s insights let Kabam align launch trajectories, benchmark competitors, localize keywords, and design high-performing ad creatives; as a result, Shop Titans reached the Top 20 Role Playing charts, received 8% more downloads than its next closest competitor, and scaled to seven-figure monthly revenue while growing users and revenue across North America and APAC. Sensor Tower’s data directly shaped the launch roadmap and measurable performance gains.

Kabam

Terry Koh

Growth Marketing Manager