Case Study: OMD achieves expanded reach and higher engagement with Sensor Tower

How competitive intelligence from Pathmatics helped OMD, a Global Media Agency, improve their client’s buying and flighting strategy

OMD, a global media agency, needed reliable competitive intelligence to show a sporting goods client that its outdated media practices were causing it to fall behind competitors using programmatic partners, new publishers, and geo-targeted buying. OMD worked with Sensor Tower’s Pathmatics Explorer to analyze desktop and mobile display and video activity and uncover how competitors were spending, targeting, and flighting campaigns.

Using Sensor Tower’s Pathmatics Explorer, OMD identified new buying opportunities, creative patterns, and untapped geographic markets, enabling a stronger media strategy for the brand. The result was 5 new media partnerships and a 30% improvement in asset engagement, along with expanded reach across new publishers, sites, and regions.

OMD

Samuel Yonack

Media Analyst, Digital Investment