Case Study: AppsFlyer doubles prospecting productivity with Sensor Tower

How AppsFlyer Optimized Prospecting, Doubling Productivity

AppsFlyer, a global leader in mobile attribution and marketing analytics, needed to identify high-quality app leads the moment they became sales-ready despite a small sales team and many competing signals. To solve this timing and qualification problem, AppsFlyer turned to Sensor Tower and its Store Intelligence and Ad Intelligence products to surface growth in downloads, revenue, and ad spend as early indicators of readiness for attribution.

Sensor Tower provided modeled metrics and customizable alerts (email and Slack) that automated discovery, let AppsFlyer allocate reps into territories, and used ad activity as a “first signal” for outreach. By offloading continual monitoring to Sensor Tower and fine‑tuning alerts, AppsFlyer cut prospecting time, doubled sales productivity, and generated faster, more qualified leads that converted into immediate deal conversations.

AppsFlyer

Doug McMillen

Vice President of Enterprise Sales