Case Study: Homa achieves 5M first-month downloads with Sensor Tower

Homa - Customer Case Study

Homa, the French mobile game publisher behind the hybrid casual title *All in Hole*, needed help identifying market opportunities and launching the game successfully in a crowded mobile gaming market. To do that, Homa worked with Sensor Tower and its market, advertising, and competitive intelligence data to guide soft-launch planning, optimize user acquisition, and refine the game based on player behavior.

With Sensor Tower, Homa selected the best soft-launch markets, benchmarked performance against competitors, and tuned its ad strategy and monetization. The result was a highly successful global launch with over 5 million downloads in the first month, retention rates far above industry averages, a 4.9/5 app store rating, a top-40 free game ranking in the US iOS App Store, and an ARPDAU of $0.40.

Homa

Olivier Le Bas

Co-Founder