Case Study: MOONEE achieves the most downloaded hypercasual game in Q1 2022 with Sensor Tower

How Moonee Launched the Most Downloaded Hypercasual Game

MOONEE is a Tel Aviv–based mobile game publisher that partners with more than 600 studios and tests over 300 games per month. Facing a fast-moving hypercasual market, MOONEE needed granular, real-time competitive and market intelligence to pick winners, design launches, and scale marketing; it turned to Sensor Tower, using tools like Store Intelligence, Ad Intelligence, and custom dashboards to inform decisions across onboarding, design, and growth.

Sensor Tower’s analytics and dashboards gave MOONEE visibility into downloads, retention, demographics, and competitor creatives, enabling data-driven launch strategies and creative testing. Using Sensor Tower’s Store Intelligence for a U.S.-only test before a global rollout, MOONEE’s Makeover Run exceeded 31 million downloads in six months, its Find the Alien became the most downloaded hypercasual game in Q1 2022, and portfolio downloads rose 98% from Q4 2021 to Q1 2022. Sensor Tower’s insights directly supported these measurable gains.

MOONEE

Erez Mishli

Co-founder and Co-CEO