Case Study: USC Credit Union boosts financial literacy and community engagement with Sensis

USC Credit Union boosts financial education outreach in English and Spanish with Sensis

Sensis worked with USC Credit Union (USCCU) to address the challenge of providing financial education to cross-cultural communities in Los Angeles who were less likely to use available financial services due to a lack of knowledge. The challenges included educating their audience on financial literacy, appealing to them by addressing intersectionality, revamping their social media content, and reframing conversations around money through the lens of financial well-being.

The solution implemented by Sensis involved developing content and videos in both English and Spanish. They utilized a digital outreach strategy that included paid search, social media, and digital video, with a focus on organic and paid management of Facebook and Instagram to increase awareness and engagement with the local community.

USC Credit Union