Case Study: United States Census Bureau boosts Economic Census participation with Sensis media buying

United States Census Bureau drives 700% more website traffic with Sensis

The United States Census Bureau faced the challenge of driving awareness and participation for its 2022 Economic Census, particularly among non-responding small and mid-sized businesses and newer owners with limited awareness. To address declining response rates and the need to reach specific decision-makers within a tight timeframe, the bureau enlisted Sensis to lead a paid media planning and buying campaign.

Sensis implemented a multi-channel strategy using digital display, LinkedIn paid social, search advertising, and out-of-home placements in key markets and business verticals. Through real-time optimizations, Sensis generated over 20 million paid impressions and achieved a 700% increase in website traffic. The campaign successfully improved visibility in low-response areas and drove a significant uplift in completion rates among the targeted audiences.

United States Census Bureau