Case Study: United States Census Bureau strengthens year-round digital engagement with Sensis

United States Census Bureau boosts social followers 15% with Sensis

The United States Census Bureau faced a challenge in reestablishing its identity beyond the decennial census, as public awareness of its year-round work was limited. Its digital presence was fragmented across various directorates, and it needed a cohesive strategy for real-time engagement. The bureau engaged Sensis for digital brand and omni-channel strategy services to address these challenges.

Sensis implemented an enterprise-level digital strategy by conducting a comprehensive audit and developing audience personas. The solution included streamlined governance, unified brand standards, and new rapid-response workflows. This resulted in a 15% year-over-year growth in social media followers, a 40% increase in content cohesion, and a 30% reduction in content review cycles, allowing for real-time data release responses.

United States Census Bureau