Case Study: Santa Ana Police Department drives 37 new hires with Sensis recruitment campaign

Santa Ana Police Department drives 37 new hires at $3,242 each with Sensis

The Santa Ana Police Department (SAPD) selected the agency Sensis to implement a recruitment campaign. Their challenge was to drive qualified leads and lateral transfers into their department in order to hire new officers.

Sensis developed and executed a multimedia marketing campaign that included outdoor, print, digital, and social media content. The solution successfully drove 37 new hires to join the SAPD at a total cost of $3,242 per hire. Sensis also helped build trust between the community and law enforcement while increasing awareness of career opportunities.

Santa Ana Police Department