Case Study: Metrolink achieves record ridership with Sensis

Metrolink boosts ridership by 247,000 with Sensis

Metrolink, a regional transportation agency, faced the challenge of increasing ridership across its seven lines. To address this, they partnered with vendor Sensis, which leveraged its proprietary Rider Projection Model (RPM) built on extensive research and marketing data to form the foundation of a new strategy.

Sensis implemented a multichannel advertising campaign targeting high-potential new riders with a free trial offer and tailored messaging specific to each line's geography and promotions. The solution included tracking through line-specific landing pages to measure ROI. As a result of this campaign developed by Sensis, Metrolink achieved its highest annual ridership in the agency's history, with over 11 million people boarding, an increase of 247,000 over the prior year.

Metrolink