Case Study: Los Angeles Police Department Achieves More Diverse Recruitment with Sensis

Los Angeles Police Department drives 42.1 million impressions with Sensis

The Los Angeles Police Department (LAPD) faced a significant challenge in recruiting from Los Angeles' diverse Gen Z population, who did not see their values reflected in the department. To address this recruitment hindrance, the LAPD hired the agency Sensis for marketing and advertising services to better target this demographic.

Sensis developed a new strategic messaging platform and implemented a data-driven, 360-degree digital outreach campaign. This effort generated over 42 million impressions and 1,247 applications, resulting in the most diverse recruitment class in the LAPD's history. Sensis also provided digital analysis and media optimization to reduce lead attrition throughout the process.

Los Angeles Police Department (lapd)