Case Study: Los Angeles Police Department boosts recruitment and seminar sign-ups with Sensis

Los Angeles Police Department drives 12,931 conversions with Sensis

The Los Angeles Police Department (LAPD) worked with Sensis to address a recruitment challenge. Their goal was to increase applications from younger, more multifaceted candidates and to support both their online myPD portal enrollments and their in-person recruiting events.

Sensis implemented a digital advertising campaign utilizing Google Display, Discovery, and Performance Max ads to drive traffic to a dedicated landing page. They performed measurable testing to optimize the page's performance and also created customized RSVP landing pages to promote the city's hiring seminars. The campaign delivered over 10.5 million impressions and 122,000 clicks, resulting in nearly 13,000 conversions for recruitment at a cost of $4.01 per conversion. The seminar promotions generated 939 conversions at a cost of $2.80 each.

Los Angeles Police Department