Case Study: IRS increases qualified candidate traffic with Sensis media campaign

IRS boosts careers traffic 60% and cuts CPC 35% with Sensis

The IRS engaged Sensis to help increase visibility for its agent positions in a competitive recruitment market and to efficiently allocate its media spend to drive qualified traffic to its careers portal. The challenge was to attract high-intent candidates and continuously refine its approach to maximize applications.

Sensis implemented a strategic media campaign using audience and market intelligence to guide planning and creative execution. Their data-driven approach, which included real-time optimization and performance tracking, resulted in a 60% increase in traffic to the careers site, a 35% reduction in cost-per-click, and a 25% improvement in conversion rates, significantly improving media spend efficiency for the IRS.

IRS