Case Study: Heaven Hill Brands drives multicultural campaign success with Sensis

Heaven Hill Brands drives 8.7M reached accounts with Sensis

Heaven Hill Brands, a spirits company, partnered with marketing agency Sensis to launch the first-ever multicultural campaign for its PAMA Pomegranate Liqueur. The challenge was to effectively engage and build brand affinity within key multicultural demographics, specifically targeting influential Latina and Black female millennials.

Sensis implemented a fully integrated campaign that combined paid media on digital, streaming, and out-of-home channels with organic social media tactics and exclusive influencer events called 'Pink Your Drink'. The strategy focused on creative messaging that associated the brand with creating unforgettable moments. The results were highly successful, with one event alone attracting over 85 guests and generating over 1.4 million impressions from influencer posts. Overall, the Sensis campaign secured 671 organic social assets, successfully reaching 8.7 million accounts and generating over 31 million impressions.

Heaven Hill Brands