Case Study: City of Los Angeles boosts tsunami readiness awareness with Sensis

City of Los Angeles reaches 28.6M impressions with Sensis

The City of Los Angeles faced the challenge of raising awareness about tsunami risks among its coastal residents, who often held the misconception that such disasters "couldn't happen to them." The city selected the vendor Sensis to perform marketing outreach services for its Emergency Management Department to inform the public and promote sign-ups for emergency alerts via NotifyLA.

Sensis developed a memorable campaign with the tagline "Tsu-NOT-ME. I'm prepared! NotifyLA.org," which used wordplay to make the threat feel personal and encourage preparedness. The creative was delivered in both English and Spanish across targeted coastal zip codes. The campaign was highly successful, generating an estimated 28,577,349 impressions across digital, social, audio, text, and out-of-home channels.

City of Los Angeles