Case Study: Calbright College builds enrollment and brand awareness with Sensis

Calbright College boosts enrollment targets with Sensis

Calbright College, a new online-only community college in California, faced the challenge of clarifying its brand identity and building its marketing capabilities from the ground up in a crowded higher education landscape. To reach its target audience of underemployed workers, it partnered with Sensis for a comprehensive solution involving strategy, research, media, creative, and digital experiences.

Sensis conducted extensive market research and developed a fully data-driven digital advertising campaign using display, video, paid social, and paid search. The vendor also created an influencer plan to build brand awareness. These efforts by Sensis successfully helped Calbright College reach its enrollment targets, increase applicants, and drive overall awareness.

Calbright College