Case Study: AltaMed Health Services boosts awareness and enrollment with Sensis

AltaMed boosts open enrollment leads 31% YoY with Sensis

Sensis was hired by AltaMed Health Services, the nation's largest Federally Qualified Health Center, to overcome challenges including negative perceptions of being a niche provider only for Latinos, the poor, and the elderly. The agency was tasked with establishing AltaMed as a world-class health service open to all and generating greater awareness among Medicare-eligible audiences during the open enrollment period.

Sensis implemented an integrated "Grow Healthy" brand campaign based on extensive research, utilizing media tactics like TV, out-of-home, digital, and social media with a focus on Hispanic outlets. For Sensis, this resulted in AltaMed achieving #2 in general market awareness in the LA DMA, 70% aided awareness among Latinos, and significant growth across key brand indices. Their open enrollment campaign also delivered 150 million impressions and achieved year-over-year enrollment increases for six consecutive years.

AltaMed Health Services