Case Study: Founders Group International boosts online golf bookings with Sensible Weather

Founders Group International boosts online bookings 10% with Sensible Weather

Founders Group International, a collection of 21 golf courses in Myrtle Beach, faced significant financial and operational challenges due to their reliance on rain checks for weather disruptions. These rain checks created long-term liabilities and customer frustration, particularly for out-of-state visitors who couldn't easily redeem them. To address this, they partnered with vendor Sensible Weather to implement its Weather Guarantees product.

Sensible Weather integrated its Weather Guarantee as a seamless add-on within the golf courses' online booking flow. This solution provided customers with cash reimbursements for qualifying weather events, eliminating the need for traditional rain checks. The results were substantial, including a 10% increase in online bookings, high customer satisfaction, and the creation of a new revenue stream for Founders Group. Sensible Weather's solution also removed the operational burden of managing refunds, allowing the staff to focus on the customer experience.

Founders Group International