Case Study: Curator Hotel & Resort Collection boosts direct bookings and guest satisfaction with Sensible Weather

Curator Hotel & Resort Collection boosts direct bookings 2% with Sensible Weather

Curator Hotel & Resort Collection, a collection of unique independent hotels, sought innovative solutions to address how unpredictable weather discourages advance bookings and can diminish guest satisfaction during outdoor-focused stays. They partnered with vendor Sensible Weather to implement its Weather Guarantee product.

Sensible Weather's solution allowed guests to pay a fee at booking to protect their stay against inclement weather, with Sensible Weather providing full reimbursements for rainy days. The solution was easily integrated into the booking flow, requiring minimal effort from the hotels. As a result, participating Noble House Hotels & Resorts properties saw a 2% conversion lift on direct bookings and generated new ancillary revenue. Sensible Weather's product helped increase guest booking confidence and provided hotels with a measurable competitive advantage.

Curator Hotel & Resort Collection