Case Study: National Supermarket Chain chooses the best hummus supplier with Sensesbit

National Supermarket Chain chooses the best hummus supplier with Sensesbit using consumer sensory data

A national supermarket chain faced the challenge of selecting a supplier for its new private label hummus. While several suppliers met all technical and price specifications, the retailer lacked a method to determine which option would resonate most with consumers. They turned to Sensesbit to conduct a sensory benchmark to make a data-driven choice.

Using the Sensesbit platform, the retailer defined key sensory attributes and ran a consumer test with frequent hummus buyers. This solution provided objective data that identified the supplier with the most preferred sensory profile. The result was a confident, consumer-centric purchasing decision backed by data, which avoided internal debate and reduced the risk of a poorly received product. This process is now being adopted as a standard for future private label launches.