Case Study: Global Automotive Manufacturer improves interior quality with Sensesbit sensory evaluation

Global Automotive Manufacturer reduces material development time by 30% with Sensesbit

The interior development team at a global automotive manufacturer faced the challenge of managing the subjective sensory qualities of its vehicle interiors, especially when introducing new sustainable materials. They lacked a structured process to standardize testing and connect sensory perceptions like smell and texture to technical decisions. They partnered with Sensesbit to implement a complete sensory evaluation system.

Sensesbit's solution provided a standardized system to define key attributes, test materials with a hybrid sensory panel, and simulate real-life conditions. This enabled the manufacturer to reduce material development time by 30%, avoid costly redesigns, and detect production deviations early. The project delivered a 6.1x ROI in its first year, transforming sensory evaluation into a measurable part of their quality process.

Global Automotive Manufacturer