Case Study: Builders Academy becomes Australia’s fastest-growing construction training provider with Sense

Builders Academy grows to 5,000 students in 18 months with Sense

Builders Academy, a new Registered Training Organisation for tradespeople, faced the challenge of convincing tradies to return to education despite their negative past experiences with school. The Simonds Group hired Sense to build the brand and establish it as Australia's leading institution in building and construction.

Sense repositioned Builders Academy as a place unlike school, creating a new brand identity and campaign around the call to action to "become a legend." Their solution included a digital strategy with optimized landing pages and an easy online enrolment system. As a result, Sense helped Builders Academy grow from zero to over 5,000 students within 18 months, becoming Australia's fastest-growing construction training provider and winning Training Provider of the Year.

Builders Academy