Case Study: Ararat City Council boosts community wellbeing and tourism with Sense

Ararat City Council builds Ararat Active City over 2 years with Sense

The Ararat City Council faced the challenge of overcoming a negative reputation after being featured as "Australia's fattest town" on The Biggest Loser program. They engaged Sense to turn this exposure into a positive force to unite the community and increase its appeal to visitors.

Sense developed the "Ararat Active City" brand with four key pillars and created activities to support them. The solution included a dedicated landing page to invite participation in a boot camp and the launch of a strategic plan via social media. As a result, Ararat continues to develop wellbeing programs that attract increasing numbers of tourists and has created an integrated communications program to amplify its advertising.

Ararat City Council