Case Study: Staffmark Group boosts candidate engagement and saves recruiter hours with Sense HQ

How industry giant Staffmark Group embraced change and grew engagement

Staffmark Group, a large national staffing and recruiting firm, needed a better way to keep contractors engaged after placement. Before working with Sense HQ, communication dropped off once hires were made, leaving recruiters to manage follow-up manually and contributing to lower contractor satisfaction. The company also needed a scalable way to support its complex, multi-brand operations and free up recruiters’ time.

Sense HQ provided automated engagement workflows connected to Staffmark’s ATS, Erecruit, helping the team send personalized email and SMS touchpoints, surveys, and reminders at scale. The results were strong: 1,750 placed candidates were influenced, more than 20,000 candidates and contractors were reached in a month, over 100,000 touchpoints were sent in 90 days, and Sense saved Staffmark 3,006 recruiting hours. Staffmark also saw a 43.6% email open rate and a 211% response rate, giving the team real-time feedback and better visibility into contractor experience.

Staffmark Group

Kris Stipp

Director of Operations Support