Case Study: HealthTrust Workforce Solutions improves consistency and efficiency with Sense HQ

How industry giant HealthTrust harnessed automation to improve consistency and efficiency

HealthTrust Workforce Solutions, a leading healthcare staffing provider and subsidiary of HCA Healthcare, needed a more consistent and efficient way to communicate with nearly 25,000 clinicians across recruiting, onboarding, placement, and relationship management. After experimenting with other texting tools, the company turned to Sense HQ and its Engage and Messaging platforms to improve candidate outreach while maintaining a personal touch.

Sense HQ implemented automated SMS and email workflows to standardize touchpoints, speed up communication, and support rapid staffing needs during events like the COVID-19 pandemic. The results included a 98% message delivery rate, more than 2,500 direct responses from a 11,539-message COVID outreach, over 900,000 outbound messages in six months, and a 44% response rate, helping HealthTrust improve consistency, efficiency, and fill critical roles faster.

HealthTrust Workforce Solutions

Cheryl Rhody

Assistant Vice President of Marketing