Case Study: Advanced Group moves faster and smarter with Sense HQ

How Advanced Group moves faster and smarter with SMS

Advanced Group, the parent company of three staffing brands, needed a faster and more coordinated way to communicate with candidates across its talent lifecycle. To improve engagement and bring text and email outreach into one place, the team adopted Sense HQ’s Sense Messaging platform along with Engage for workflow automation.

With Sense HQ, Advanced Group streamlined recruiting communications through integrated dashboards, SMS broadcasts, 1:1 texting, and the Sense mobile app, which helped recruiters respond in real time without using personal numbers. The results were strong: over 30,000 text messages were sent in 90 days, contact response rates reached 54%, and inbound/outbound messaging activity averaged 80%, with some recruiters seeing response rates as high as 90%.

Advanced Group

Maddie Westman

Senior Operations Coordinator