Case Study: Leading Retailer Home Improvement Services Company boosts hiring and candidate engagement with Sense HQ

Home improvement giant leverages automation and texting to source and hire niche talent

Leading Retailer Home Improvement Services Company, a major U.S. home improvement, appliance repair, and maintenance services provider, faced a sudden surge in demand during the pandemic that exposed a severe technician shortage and overwhelmed its lean recruiting team. Traditional hiring methods, including job boards and ATS workflows, could not keep pace with the company’s year-round hiring needs or candidate expectations for speed and convenience.

To address this, Leading Retailer Home Improvement Services Company implemented Sense HQ’s text and web chat conversational AI platform to power high-volume recruiting, event outreach, alumni re-engagement, candidate care, onboarding reminders, and internal communications. With Sense HQ, the company increased hiring by 66%, reduced average time-to-fill from 33 to 23 days, and achieved a 28% conversion rate in its alumni re-engagement campaign, while also improving candidate experience and recruiter productivity.