Case Study: CRH boosts recruiting efficiency and reduces candidate drop-off with Sense HQ

CRH boosts candidate response rates to 60% with Sense HQ

CRH, the largest building materials manufacturer in North America, faced a significant challenge in managing its expansive recruiting efforts. The company needed to hire 150 to 200 candidates monthly for various roles across multiple states and time zones. This high volume led to communication delays, a lengthy time-to-hire, and a high candidate drop-off rate. To address this, CRH turned to vendor Sense HQ for a more efficient and candidate-centric recruiting strategy using its AI-powered Talent Engagement Platform.

By implementing Sense, CRH automated personalized text messaging and interview scheduling. This solution significantly improved candidate engagement, achieving a 60% response rate and an exceptionally low opt-out rate. The automation also saved the recruiting team 19 hours per week on repetitive tasks. The results included a faster process between initial contact and interview, a noticeable reduction in candidate drop-off, and the ability to schedule roughly 200 interviews weekly. Sense empowered CRH to transform its operations, focus on building candidate relationships, and fill critical roles more efficiently.

CRH