Case Study: ABN AMRO Improves Department Communication with Sendsteps

Opening communications within departments

ABN AMRO used Sendsteps to support an internal communications session between its Finance and Risk Management & Strategy departments. The challenge was to open up discussion around tension and cooperation issues without singling out individuals, while creating a safe atmosphere for honest input.

Sendsteps provided an audience response system that let delegates identify their department on arrival and then answer provocative questions about the other team via mobile phone. The results were displayed and discussed in the room, helping expose sore spots, clarify differences between the departments, and lead to a more positive group discussion.

ABN AMRO