Case Study: Userpilot triples newsletter engagement with Sendspark

Userpilot tripled newsletter engagement with blog teasers

Userpilot, a company that helps teams increase user adoption through in-app experiences, faced the challenge of capturing the attention of its busy audience for its long-form blog content. Their marketing manager, Emilia Korczynska, needed a way to make the detailed posts seem more click-worthy and immediate to improve newsletter engagement and educate potential customers.

The vendor, Sendspark, provided the solution by enabling the creation of short, unscripted video summaries for each blog post. These conversational videos were shared in newsletters and on social media, tripling email click-through rates from 0.6% to 1.7%. This approach not only significantly boosted engagement for Userpilot but also helped qualify leads, making them more receptive to product demos.

Userpilot

Emilia Korczynska

Marketing Manager