Case Study: Kua Coffee advances Indigenous place name recognition with Sendle

Kua Coffee - Customer Case Study

Kua Coffee, a world-positive coffee social enterprise based in Sydney, sought to embed greater cultural impact into its operations and challenge colonial place name conventions. They partnered with the shipping vendor Sendle to help implement this initiative. Kua Coffee wanted to acknowledge the Traditional Custodians of the lands to which they shipped their products.

The solution implemented with Sendle was to include Indigenous place names on all shipping labels. Kua Coffee used the 'Address line 2' field in the Sendle order form to add the traditional name of the destination country. This simple, scalable action required no changes from Sendle but allowed Kua to promote First Nations cultures and languages. By using Sendle, a values-aligned partner focused on environmental and social impact, Kua Coffee furthered its mission of creating a net-positive handprint.

Kua Coffee

Brianna Kerr

Director & Head of Impact