Case Study: MANRAGS grows sustainably with Sendle

How MANRAGS recycles its way to growth

MANRAGS, a Melbourne-based subscription sock and underwear retailer, faced a growing challenge with its contribution to textile landfill as its business expanded. The founders, Michael and Tina, sought a way to align their operations with their sustainability values and reduce their environmental impact, which included finding partners who shared their carbon neutral goals.

They partnered with Sendle for their carbon neutral shipping. While the primary focus of the case study is on MANRAGS' own recycling program, their choice of Sendle was a key part of their sustainable business overhaul. This alignment of values not only reduced their shipping emissions but also served as a powerful marketing tool, attracting entirely new customers and strengthening their community, which even led to significant investment from their customer base.

MANRAGS