Case Study: Coffee On Cue pivots to online coffee sales with Sendle

How COVID inspired a barista to go online with his coffee biz

Coffee On Cue, an events-based coffee company, faced a severe challenge when the COVID-19 pandemic caused the events industry to halt overnight, leaving the business with excess inventory and no revenue stream. Founder Ryan Spaccavento needed to pivot his business model to online retail quickly to survive. The company previously experienced fulfillment challenges with its shipping provider, which led to customer frustration and delays.

After numerous customer recommendations, Coffee On Cue switched to Sendle for its shipping. The integration of Sendle with its Shopify and Stripe stack allowed for an efficient, automated fulfillment process that was implemented within 48 hours. The company was immediately impressed with Sendle's delivery results, leading to a seamless shipping experience with automatic tracking updates for customers. This reliable solution supported the successful pivot to e-commerce, which now accounts for 50% of the company's revenue.

Coffee On Cue

Ryan Spaccavento

Founder & Chief Executive Officer