Case Study: Fat x Flour grows its eCommerce bakery business with Sendle

Fat x Flour - Customer Case Study

Fat x Flour is a small e-commerce bakery business started by pastry chef Helena Ainsworth during the COVID-19 pandemic. The challenge was to quickly launch a shippable product line with a minimal waste, sustainable approach, requiring an affordable and eco-friendly shipping solution. The vendor, Sendle, provided its carbon-neutral shipping service.

Sendle provided an easy-to-use, cost-competitive shipping solution that integrated directly with the client's Shopify store. The service enabled Fat x Flour to offer 100% carbon-neutral shipping to its customers, aligning with the bakery's core sustainability values. The user-friendly interface made the shipping process simple with no learning curve.