Case Study: Skybound Entertainment increases AOV by 58% with Sendlane

Skybound Entertainment boosts AOV by 58% with Sendlane

Skybound Entertainment, the company behind The Walking Dead, faced challenges with their email marketing strategy using their previous provider, SendGrid. They had a large list of over 2 million contacts but no way to segment them or personalize communications, resulting in low engagement rates. They needed a new solution to improve deliverability and better connect with their audience.

By switching to Sendlane, Skybound leveraged its automation, segmentation, and personalization features. With help from Sendlane's team, they implemented new strategies that led to a 58% increase in average order value within the first six months and achieved a 17% click-through rate across their automated campaigns.

Skybound Entertainment