Case Study: Obvi boosts subscriber value and revenue with Sendlane

Obvi boosts subscriber value by 33% with Sendlane

Obvi, an online supplements and vitamins retailer, faced a challenge with a stitched-together tech stack using Klaviyo for email and Postscript for SMS. This inefficient setup for managing their 200,000 customers prompted a need to switch platforms, but they were hesitant due to concerns about deliverability, a difficult migration, and potential revenue loss. They turned to Sendlane for a solution.

Sendlane implemented its unified email and SMS marketing platform, ensuring a smooth migration and upgrading Obvi's strategy by cleaning their contact database and optimizing automation flows. The results were immediate: Obvi increased their subscriber value by 32%, saw email open rates jump by 18%, and achieved an 8% higher click-through rate. SMS performance also skyrocketed, including a 12.95% click-through rate for a Black Friday campaign.

Obvi