Case Study: Milk Bar boosts email and SMS revenue by 27% with Sendlane

Milk Bar boosts email and SMS revenue 27% in 3 months with Sendlane

Milk Bar, a dessert and bakery chain founded by Christina Tosi, faced the challenge of making its online storefront profitable. Their previous email marketing platform, Klaviyo, utilized a costly contact-based pricing model that discouraged list growth and was paired with a difficult interface and poor support. They sought a new solution to better connect with customers and improve profitability.

By implementing Sendlane, Milk Bar gained an email and SMS marketing platform with usage-based pricing, which eliminated the cost of carrying unengaged contacts. The unified platform allowed their small team to create a synchronized retention strategy where email and SMS work together. This resulted in a 27% increase in revenue from these channels within three months of switching to Sendlane, along with a 12.3% SMS click-through rate.

Milk Bar