Case Study: Doe Beauty cuts email costs and boosts revenue with Sendlane

Doe Beauty cuts email costs by 30% and boosts monthly revenue 23% with Sendlane

Doe Beauty, an online beauty retailer specializing in Korean silk lashes, faced challenges with its previous email marketing provider, Klaviyo. The company was frustrated by insufficient support, functionality gaps, and high costs that were difficult to justify given its slim profit margins. Seeking to maximize its most cost-effective marketing channel, Doe Beauty needed a more intuitive and affordable solution.

By migrating to Sendlane, Doe Beauty gained an intuitive platform with superior support and merchant-friendly pricing. The switch resulted in a 30% reduction in its monthly email marketing bill. Furthermore, Sendlane's features helped Doe Beauty achieve a 23% average monthly increase in email revenue and a 56% increase in average order value.

Doe Beauty