Case Study: Loews Hotels & Resorts achieves increased bookings and social engagement with Sendible

Loews Hotels & Resorts - Customer Case Study

Loews Hotels & Resorts faced the challenge of being a smaller brand competing with giants like Marriott and Hilton, so they needed a consistent, cost‑effective way to stay top-of-mind with travelers. The company also had to align corporate and property-level messaging, avoid sporadic social activity, and put measurable goals in place to drive real awareness and bookings.

Loews implemented a linear, strategy-driven social program with clear quarterly KPIs, on-property social managers collaborating with PR, content calendars, and ongoing data analysis. They also launched Twitter Reservations (#bookloews) and strengthened social customer service, creating a seamless booking path, faster issue resolution, daily engagement, and measurable campaign performance that could be shared across the company.

Loews Hotels & Resorts

Piper Stevens

Sr. Director of Brand Loyalty & Marketing Communications