Case Study: DMN3 achieves amplified content distribution and increased social engagement with Sendible

DMN3 - Customer Case Study

DMN3, led by founder Pamela Lockard, is an inbound marketing agency that turned to social media to amplify content distribution and strengthen two‑way customer communication. Their challenge was common: many businesses (and clients) had inconsistent, plan‑less social presences that undercut engagement, measurement and the ability to use social insights to inform business decisions.

DMN3 addressed this by implementing a disciplined, goal‑driven social strategy—defining objectives and KPIs, using editorial calendars, and leveraging HubSpot (CRM + channel management), Hootsuite (client publishing), and insight tools like BuzzSumo and Topsy. Focusing on the right platforms (LinkedIn for B2B, Facebook for B2C) and engagement metrics produced measurable success, including a Meals on Wheels campaign that grew a Medicare Advantage client’s Facebook following and engagement while supporting a community cause.

DMN3

Pamela Lockard

Founder and CEO