Case Study: Vivino doubles open rates with Twilio SendGrid

Vivino doubles open rates with Twilio SendGrid's Expert partnership

Vivino, the wine discovery and ecommerce company, relies on email for a major share of its revenue but began facing deliverability issues as its email program grew. To get the expertise it lacked in-house, Vivino turned to SendGrid for a reliable email platform and expert guidance.

SendGrid’s Expert partnership helped Vivino optimize its email program and improve deliverability. As a result, Vivino saw a 21% increase in open rates, while email continued to drive about 80% of company revenue.

Vivino

Brant Cebulla

Director of CRM