Case Study: TooJay’s achieves 99.9% delivery and 40.1% open rates with SendGrid

TooJay's realizes delicious rewards with Twilio SendGrid's Implementation Services

TooJay’s is a New York–style delicatessen founded in 1981 with nearly 30 locations and a new Delicious Rewards loyalty program. Marketing Manager Stephanie Skora wanted to consolidate TooJay’s promotional email with SendGrid (Punchh already used SendGrid) and needed support refreshing best practices for deliverability, ISP/anti‑spam compliance, and quickly learning the SendGrid platform.

TooJay’s engaged SendGrid’s Implementation and Strategy Services for authentication and IP configuration, a dedicated point of contact, and hands‑on coaching for email delivery and strategy. The engagement enabled a smooth loyalty program launch and delivered strong results—99.9% delivery rate and a 40.1% open rate—while providing ongoing guidance and an all‑in‑one email platform.

TooJay’s

Stephanie Skora

Marketing Manager